Compliments.
I’m so lucky.
Advertisers and marketers have little time, but clients and colleagues still find some to thank me.
You’re stars.
Andrew’s affable style and approachable nature are the outer coverings of a razor-sharp mind and singularly expressive writer. I worked with him at two different agencies. He’s extremely likeable. He’s a forensic strategist. He solves intractable challenges with joyful simplicity. Irritatingly, this is not just an opinion. It’s a fact.
Will Awdry, Creative Director, Copywriter and Strategist
Andrew is one of those rare copywriters who dares to challenge you and push the strategic thinking further from the very first time you brief him. Besides his obvious talent for sparkling prose and creating compelling copy, Andrew never takes the topic head on. Instead, he asks himself why it matters to craft the bigger story happening behind the big idea. Coupled with his relentless discontent and his incredible sense of pride, Andrew always brings out his best on every project he undertakes and never stops improving. A tagline. A manifesto. A tone of voice. A film. Making sure every single word counts.
Claire Gallon, Senior Strategist at The Salmon
If you need a master of poetic communication writing, Andrew Jolliffe is your man. To have writing skills that can uplift brands in such a high level is pure magic. It’s easy to recommend a man like Andrew, so give him a call if you need writing on the highest level.
André Tingberg, Director, Chubby Studios, Copenhagen
I’ve been working in advertising for many years and would personally rate Andrew as one of the best and most creative writers I’ve had the fortune to work with.
Brogen Averill, Brogen Averill Studio
Andrew plays with words like few people do. He turns simple sentences into brilliant creative catchphrases, all while being always effortlessly true to his client’s DNA and heritage. It was a pleasure working with you, Andrew.
Juliette Lailler, Co-Founder, Kréme Paris
NEVER BELIEVE ANYONE WHO SAYS WORKING FROM HOME IS THE ANSWER TO EVERYTHING. NO WAY. FOR REGULAR WRITING, YES, FINE. BUT CONCEPTS AND STRATEGIES TAKE GET-TOGETHERS.
HORSEPLAY.
LAGER. STUFF ON WALLS. PAPER BALL-CHUCKING. FAGS OUT OF WINDOWS. BY ALL MEANS WRITE STUFF UP SOLO BUT CONCIEVE IN COMPANY. THE ONLY PERSON WHO WOULD DISPUTE THAT IS THE VIRGIN MARY.
Andrew is simply a genius at being able to take what is often a seedling of a creative idea and build it out to fully capture the breadth and depth of the space, creating brilliant manifestos that not only bring the idea to life, but do in a poetic way, all the while strategically aligning it with each brand’s vision. Few creative folks in my experience have had this unique perspective and been able to master this craft. I’ve worked with Andrew in this capacity on countless big brands that often led to new account wins – from Coca-Cola and IBM to Bacardi/Grey Goose and BAT – and Andrew delivered excellence each and every time, making him a ‘secret weapon’ that I believe everyone should have in their arsenal.
Tonya Fossey, Senior Brand Director, Kastner Los Angeles
Some creatives provide expected answers to complex questions. Others, like Andrew, bring a fresh look to creative problem solving. Producing solutions to bigger problems in ways that others wouldn’t think of.
Andrew is a bit offbeat. His strange looks, expressions and weird looking stained glass windows don’t really fit. Yet that’s precisely what we like about him. It’s just another way of thinking different.He brings a lot to the table. He’s special. He’s a sheer creative spirit, as we encounter too few in our careers.
Simon Weber, Creative Director, Neth Paris
I had the opportunity to work directly with Andrew at Ogilvy Paris, and we would often team up as a creative team. Andrew is one of the most brilliant copywriters I’ve ever met. Someone who can turn an average idea into a masterpiece, just by the simple use of words. Great experience!
Bruno Bicalho Carvalhaes, Creative Director, GUT Los Angeles
Andrew is the best copywriter I’ve ever come across. He knows exactly what we’re after, right on point. We requested a brand tone of voice – it has definitely surpassed what we all have expected. Just wow. Andrew did more than just a simple tone of voice guideline. His final work really lets everyone in our team understand our own brand even better. When we looked at the tone of voice it’s as if our brand is a person speaking to us. Thanks Andrew, you’re amazing.
Jake Yap, Director of Marketing, E-Living Furniture
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Andrew is one of those outstanding, rare talents who blends a truly original tone, unique creativity and excellent salesmanship to craft truly excellent copy. Andrew did a brilliant job of carving The Fifth Mark a tone apart from the rest and the whole creative process was an absolute pleasure. If you’re looking for an outstanding, heavyweight copywriter who truly elevates brands, look no further.
Siân Allmark, Founder and Director of Growth, The Fifth Mark
Andrew is a true poet and can turn words into magic. Literally. It’s rare to come across talents like him. Andrew writes the most beautiful manifestos and can come up with hundreds of lines in very little time. It’s been a pleasure to work with Andrew and I hope our paths will cross again in the future.
Alexandra Mimoun, Global Strategy Partner, Publicis London
Positioning and launching a new perfume brand is near to impossible, because everyone tries to say the same things to the same market. With an original positioning, attitude and tone of voice, Andrew taught me how being different is the most important thing in business. Go to him, and don’t just be one of the crowd.
Maiada El Khalifa, Founder, Tayshaba Paris
Andrew is an excellent copywriter. Hard working consumer-centric very experienced problem-solver, he is constantly looking for the right word, the right tone and the right naming to make concepts exciting, without stinting on his time and energy. Plus, Andrew has a very fine sense of style and a gift for storytelling. Always motivated and ready to laugh, he is an incredible asset to every project.
Flore-Anne Drouilhet, Chief Operating Officer, EDHEC Business School, Paris
More brains on a challenge doesn’t always make work better, but if it’s Andrew’s then it might just be true. We wanted to go at some ideas for a big football business we were working with, and Andrew’s work helped us unlock some great answers. In the best spirit of things, he went at it like a battering ram and gave us LOTS, and fast; not all of it was right, but that’s the right approach. He wanted searing honesty of what wasn’t right, and between us we got to some confident, sharp, strategic thoughts. Oh, and I was really jealous of his laid-back looking, sunny climate life as I sat in grey London.
Anthony Cox, Executive Director and Head of Strategy, Dragon Rouge Paris
LOOK HERE.I’M TWO DIVORCES DOWN.
IMPOVERISHED BY LAWYERS. SCORNED BY INLAWS. BERATED BY FRIENDS.
BUT STILL TRULY, MADLY, FEROCIOUSLY, SCORCHINGLY, BREATHTAKINGLY DEEPLY IN LOVE.
WITH BEAUTIFUL WORDS.
I met Andrew at Ogilvy. Andrew is what I call a “word musician“ who loves and uses words as would do a musician with music notes. Though being a real creative person, what I really appreciate with Andrew is that he always makes sure he can deliver on time and in quality. A passionate artist, he is a perfectionist in his work. Never short of ideas, he does not hesitate to challenge and be proactive. And when you are on the other side (client side), you really enjoy working with someone reliable, inspiring, professional and with a witty British sense of humor like Andrew. I don’t recommend him, I HIGHLY recommend him, but don’t steal him too much, because I still need him for my projects!
Christine Huynh, Digital Transformation Officer at LVMH
I love working with Andrew. As the true maverick he is, he brings a magical touch to all he does, specifically his writing. And more than often, the result seems effortless and is powerful.
Marc-Antoine Jarry, Global Lead, Communications Strategy, Accenture
What is it like working with Andrew? Well we keep coming back for more so something must be right. He’s been doing some great work for Bloomberg Connects and I’ll certainly be calling on his writing in the future, usually in a hurry.
Josiah Jones, Creative Director, Bloomberg Connects
Andrew is very everything. Never vanilla but with lots of flavours and tones in his fridge (This could be a line from him). He speaks English, French and Italian. Very open, very honest, very direct, very courageous. Very different, oblique. He is crazy, fun and sometimes he makes me say “f..k”. Very charming but very firm. He say what he thinks is right.
Some freelance copywriters just say “Yes” so they can get out, screw it and send an invoice. Andrew wants it original and new and right or nothing. Lateral, seen another way. With a point of view, a strategy, personality, even a bit of him.
We partnered along about 40 projects for Nestlé, the Préfecture of Paris, Vertu, MSC, Nespresso and many small personal projects too. Try him, and I think you’ll know what I mean.
Eric Adelheim, President, DeFocus Films, Paris
He’s something special. Disarmingly charming. His eclectic style is a wonderful collision of colors, controlled chaos that somehow works wonderfully. His curiosity and creative potential seem limitless. He possesses a shrewd and mischievous look with eyes that scream thousands of untold stories. Written in the vein of my favorite master of praise, Troy Hawke. Warmest regards, Tiffany
Tiffany Roquette, Producer, Neth Paris
Andrew is one of the most talented and prolific writers I have ever encountered. Not only does he have an innate understanding of what makes brands work, as well as being tremendously empathetic to the audience – but he creates actual verbal visuals that stays with the reader for a long time. He listens carefully to feedback, is lightning fast, and never fails to deliver amazing creative.
Bo Hellberg, CMO String Furniture
Andrew is one of a kind – both as an individual and as a creative! We worked together on a pitch and Andrew brought a beautiful energy alongside very insightful inputs that helped the project move forward. He is a very energetic and involved human, I would recommend anyone to experience working with.
Marie Charzat, New Business Director, LIBRE Paris
I love working with Andrew. As the true maverick he is, he brings a magical touch to all he does, specifically his writing. And more than often, the result seems effortless and is powerful.
Marc-Antoine Jarry, Global Lead, Communications Strategy, Accenture
At least twice a week, Andrew and I would enjoy lunch at a small bistro in the 8th arrondissement in Paris. The combination of excellent food and a lot of thinking was truly inspiring. What stands out the most though is my last week in Paris, just before moving to New York. Over a meal, as I shared details about the brand I was going to work for in the US, Andrew began scribbling on the paper table mat, turning it into his spontaneous notebook.
When I finished talking, he looked at me, cleared the table, and handed me the table mat. There, I found an incredibly rich collection of creative insights and ideas, so I couldn’t resist folding it and taking it with me to NY. This was Andrew: an amazing writer and thinker who also became a great friend. Impossible not to feel inspired after just a 5-minute chat.
Bruno Bichalco Carvalhes, Creative Director, GUT LA
THE DIFFERENCE BETWEEN ANDREW JOLLIFFE AND Al.
ONE WRITES COPY, THE OTHER COPIES WRITERS.
An ode to Mr. Jolliffe. No, I wouldn’t go that far. But how to describe a cello-playing, opera-singing, cane-swinging, crazy shirts-wearing former organ-pipe installer and experienced fireworks master turned writer? Perhaps there. Yes, that’s a good place to start. Because they say that the best writers are ones who have lived. And for some reason, Andrew seems to have LIVED. A lot. Sure, it is expressed in his writing that is colorful, original, moving or funny. But to me it goes beyond that.
You see, to tell a good writer from a great one, you have to look beyond the words you need and look at the person you meet. And when you meet Andrew, one word come to mind: Character. He is one, and if you need your words to have character, look no further than him.
He was called Mr. Manifest for a reason. And when I was a young creative director, they dubbed me Mr. Minifesto because I tried to follow Andrew’s lead. I will never be as good, but by God have I tried (and maybe even stolen a few phrases of his here and there, now and then).
Andrew is a character. And how wonderful it is that there are still a few like him around to put character into words in this world of ours.
Peter Metcalfe, Founder, The Unicorn, Copenhagen