Hello.
I’m one of the 2,185,789 copywriters who write strategies, pitches, brand positioning, campaigns, manifestos, posts, copy and content. Some of whom are good. Even very good.
So why Andrew Jolliffe?
Human nature. Here’s a thing. People only read what interests them. Nothing else. Boring means ignoring. Both in advertising and life. And interesting comes from one place. Interesting lives.
Freewheeling through life I’ve gathered observations, new takes, characters, aspects, attitudes, points of view. Before starting in advertising 33 years ago I was an organ builder and a firework display designer. I’ve met the Queen. Sung with Leonard Bernstein. Kept bees. Reviewed restaurants. Blown glass. Played the cello. Been in the demilitarised zone between the two Koreas. Fed Paris’s homeless. Composed music. Run a music festival. Published poetry. Twice nearly died of cancer. Married a model. Briefly. Very briefly. Eloped with an actress. Cooked live on TV. I could go on but this is a homepage.
Joys, surprises, interests, lives, even tragedies, give you perspectives. Lateral takes on the obvious. It’s a way of thinking that gives brands unique positions and voices in the big cold grey sea of sameness. Come on, your brand is an individual. Copy your competitors and you might as well join them.
New slants on everyday things have won me awards in Cannes, Paris, London and New York. But prizes don’t matter now. This is 2026. Words must turn heads and pages. Bring tears to eyes. Melt hearts. Win the right be taken home. To the pub. To dinner. To bed. And sell.
Enjoy the rest of the site. Let’s talk soon. Thanks again.
ON THE FIFTEENTH FLOOR,
THE MIASMA OF SWEAT, SMOKE, FEAR, DASHED HOPES, TEARS AND DEAD COFFEE GIVES WAY TO THE ACRID REEK OF IMMINENT DEFEAT.
THEN ANDREW JOLLIFFE ARRIVES.
MEMORABILITY.
OF ALL THE ADVERTISING MESSAGES YOU SAW YESTERDAY,
HOW MANY DO YOU REMEMBER TODAY?
SO, OF ALL THE MESSAGES YOUR BRAND CREATES TODAY,
HOW MANY WILL YOUR TARGETS REMEMBER TOMORROW?
AND HOW MUCH ARE YOU GOING TO SPEND
MAKING SURE THEY DO?
AFTER ALL, GETTING CONSUMERS TO REMEMBER
AN AVERAGE ADVERTISING MESSAGE
MEANS PAYING TO REPEAT IT OVER AND OVER AGAIN.
ON THE CONTRARY,
CREATE A STRONG, MEMORABLE MESSAGE,
AND CONSUMERS’ MEMORIES DO THE REPEATING FOR YOU.
A MEMORABLE MESSAGE, EVEN SEEN OR HEARD FOR THE FIRST TIME,
INSTANTLY EARNS A PLACE IN TARGETS’ MINDS.
IT TURNS INTO EVERYDAY CONVERSATION.
IT GETS THOUGHT ABOUT IN THE SHOWER,
EVEN WITH A HANGOVER.
PONDERED ON THE WAY HOME.
CHATTED ABOUT OVER DINNER, IN A BAR, ON A BUS.
AND AS WE KNOW,
ONE OF THE UNIQUE THINGS ABOUT PEOPLE IS THAT THEY TALK.
IT’S OUR MEDIUM, HOBBY AND PLEASURE.
SHOW A COUPLE OR A FAMILY SOMETHING THEY’VE NEVER SEEN BEFORE
AND THEY’LL REMEMBER TO TALK ABOUT IT
TO EVERYONE THEY KNOW AND LOVE.
EVEN IF IT’S AN AD.
SO WILL YOU SPEND A FORTUNE
REPEATING AND REPEATING FORGETTABLE MESSAGES TODAY,
AND DO THE SAME AGAIN TOMORROW?
OR CREATE FEWER, STRONGER, MEMORABLE ONES
THAT YOUR TARGET WILL HAPPILY REPEAT FOR YOU,
OVER AND OVER AGAIN, FOR NO COST AT ALL,
TOMORROW, THE DAY AFTER, AND THE DAY AFTER THAT?
Andrew is as charming, incisive and intelligent as the work he produces.
Two things not always found in combination. I still miss his presence and his invaluably lop-sided way of looking at the world years after he left for the fleshpots of Paris.
Rory Sutherland, Vice Chairman, Ogilvy Group UK
ANDREW JOLLIFFE.
AVAILABLE IN SPICY, BITTERSWEET, EXTRA-STRONG, CRISPY-CRUNCHY, WARM AND HONEYED, SERIOUSLY SALTY, PIQUANT, SMOKY, FRAGRANT, FIERY, FRUITY, SUGAR-COATED, TANGY, SMOOTH, INTENSE OR ODDLY EXOTIC.
BUT SORRY, NOT VANILLA.
