From February, 2020

HERE’S TO THE HIDDEN ONES

  This is for those of us who never really talk about what we work on.   There are those who do. And rightly so.   “I’m working on Nike”.   Good for you. Really. Those who can say, deserve to.   They’ve done the 52-hour days. Slept under desks. Eaten their millionth stale boardroom sandwich at sunrise. Suffered repeat rejections in front of whole departments.   Yep. All that.   But here’s a thing.   So too have the people who slave over brands the world has yet to see.   Let’s never forget that making a brand famous…