From February, 2020

THE CRAFT OF DATING.

  This is for people who think craft doesn’t matter any more.   It pays to remember that brands are like people.   So, here’s a people story. When we’re looking for another half, we make an effort. We dress the part. Polish the boots. Check the hair. Straighten the collar. Splash some stuff on the spot. Find out a bit about the prospective other half’s interests.   All set, with a trembling hand, we fix the first date. And it kicks off just fine. Wine flows. Eyes meet. Things in common turn into smiles. Even the odd giggle.  …

HERE’S TO THE HIDDEN ONES

  This is for those of us who never really talk about what we work on.   There are those who do. And rightly so.   “I’m working on Nike”.   Good for you. Really. Those who can say, deserve to.   They’ve done the 52-hour days. Slept under desks. Eaten their millionth stale boardroom sandwich at sunrise. Suffered repeat rejections in front of whole departments.   Yep. All that.   But here’s a thing.   So too have the people who slave over brands the world has yet to see.   Let’s never forget that making a brand famous…